My eyes tend to glaze over when I read impact reports: Universal improvements in all in outcomes; smiling, happy beneficiaries; a manicured narrative of success. You can practically hear “Everything is Awesome!” from The Lego Movie playing in the background.
Reading about what’s working for organisations facing the same challenges should be the most interesting part of the job. But it’s not. Because anyone working in a similar organisation knows that a shiny-happy-impact-report is a shiny-happy-myth. Running any organisation is hard; running an organisation that works to deliver social and financial return in a broken market is harder. We all know this. Why not be honest?